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Retail Design waterdrop®

Cologne (DE)

WDW

Heading for new shores!

Awarded / Interior Design / RETAIL

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Project dataView

Planning: AllesWirdGut

Project stages: 1–3

Client: waterdrop® Microdrinks GmbH

Direct commission: July 2021

Completion: May 2022

GFA: 300 m²

Team: Kristina Mosor, Lucia De la Dueña Sotelo, Nadine Tschinke, Rachele Albini

Selling fruit-extract granulate cubes for microdrinks plus high-quality drinking bottles, waterdrop® rose from a small startup to a successful international brand with a new branch in Germany.

For the store on two floors not far from Cologne Cathedral, AllesWirdGut developed an interior design concept that took its inspiration mostly from the unusual ceiling heights of the rented premises and from waterdrop®’s clear brand promise. In the center of the design is a shelf system extending across the entire vertical and connected along the ceiling. Like the gate to a Japanese Shinto shrine (torii), the wood construction creates a ground-floor level portal, which, behind the impressive glass façade, invites, literally, immersion in the world of waterdrop®. The thin wooden structures not only provide the aesthetic framework of the new flagship store—as overheight

sales displays with integrated screens, drawer modules, and other usable presentation areas, the space-defining shelving also serves numerous practical functions of contemporary sales premises. The slender oakwood structure is continued in reduced form on the upper floor, which gives center stage to the accessories on display as well as to the shop window, which extends over both floors. The wooden shelf system has its material counterpoint in the stone-look grey-sprinkled floor. Rising out of it in the middle of the room are simple counter islands with integrated sinks: waterdrop®, you see, is all about water—as is its new flagship store.

The shop design of waterdrop®’s new flagship store opens a gate to a world of its own of water relish that engages all senses. Everything flows!

Site plan

Fig. 1: Plan section (Right)

Fig. 2: Plan section (Left)

Left: Ground floor, Right: First floor

Axonometry

Photos: tschinkersten fotografie, Illustrations: AllesWirdGut, Model: AllesWirdGut

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AllesWirdGut Architektur ZT GmbH‌‌‍‌‌‌‍

‌‌‌‌‍‍‌‌‍Untere Donaustraße 13–15

1020 Vienna, Austria

‍v‌ienna@awg.at

+43. 1. 9610 437. 0

AllesWirdGut Architektur ZT GmbH‌‌‍‌‌‌‍

Jahnstraße 18

80469 Munich, Germany

munich@awg.at

+49. 89. 9545 761. 0

AllesWirdGut Architektur ZT GmbH‌‌‍‌‌‌‍

Jahnstraße 18