- Location:Vienna (AT)
- GBA:2.020 m²
DONG – Don Gil Shopdesign
The place to shop, the place to be...
The architectonic concept is based on a more reserved interior design that remains discretely in the background. The so-called ‘catwalk’ as a ‘constructed Don Gil logo’ pushes into the foreground, guaranteeing a high degree of recognizability. The elongated, sculpturally folded walkway stretches from the display levels into the central sales rooms.
However, this multifunctional ‘valet’ conjoins the different speeds of the store into a pleasant, moderate tempo: the magnesite floor animates a constant coming and going. In order to achieve maximum permeability and clarity on all sales sections, the majority of the goods offered are stored in a full-surface wall unit. These furnishings result in a reserved, harmonious spatial shell. High quality materials and the same cultivated atmosphere also greet the customer in the changing rooms. Comfortable armchairs also invite customers to relax, hang out, even enjoy a good cup of coffee.
Client: Don Gil Textilhandels GmbH
Project Stages: 1–5
Invited Competition: 09.2000 – 1st Prize
GBA: 2.020 m²
Team: Erika Ratvay, Jan Schröder, Mathias Raiger, Nadine Berger, Paula Groß